Workarounds are the artifacts of consumer problem solving. They are around us each day and reveal important information about the real needs of people consuming mass-produced products, systems, and services. The mission of this site is to inspire product developers to open their eyes to the opportunities already around them.

Sunday, July 02, 2006

Improvisation: Re-sealable Packaging


I spotted a co-worker saving the rest of her energy bar by folding the packaging back and sealing it with clear tape. This is a great example of a user need that may not be in the interest of the manufacturer to fill. Stale energy bars might be good for sales.

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